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Demystifying Digital and Social Media Marketing Day 1

Essential Digital and Social Media Marketing For Manufacturers

This two-day, in-person workshop will unlock strategies to getting more prospects, building your brand in the marketplace, attracting the BEST talent, and teach you how to engage and retain your current customers. You won’t want to miss this one!

Are You:

  • Unsure how email marketing works anymore?
  • Wondering if text messaging is right for your company?
  • Spending too much time on social media with no results?
  • Struggling to understand your direct and indirect markets?

What you will learn:

  • How marketing has changed and you can take advantage of that now!
  • How your customers want you to speak to them
  • Building a robust social & digital media strategy that takes less than two hours a week to implement
  • Learn to manage social media in-house efficiently or how to outsource it affordably
  • Learn the techniques that help websites attract, educate, and bring a prospect to wanting to do business with you
  • How to get SEO for your website to bring you more qualified prospects
  • Build an effective and profitable long-term email marketing list and plan
  • Understand text messaging and if it is right for your company
  • Make smarter decisions using Cost Per Acquisition

This program will also include the Mastering Your Social Media 13-week program ($499 value). This will help you attract more business for your business using social media.


Day 1 is a FREE 2 hour lunch and learn introduction to Digital and Social Media Marketing. Day 2 is a more in-depth, full day of class.


Boyd Peterson

CEO of BP Media | Best Selling Author, Trainer, Speaker & Certified Marketing Coach

Boyd Petersen has been involved with business since he started selling greeting cards door to door when he was a Boy Scout. With an education in marketing, Boyd has owned several businesses over the years. Most of those businesses involved advertising and marketing his products and services. In 1998, Boyd and his wife Linda purchased the South Valley Journal, a community newspaper in the Salt Lake Valley. The Valley Journals, as they were known when he sold them in 2014, grew to 14 community newspapers (circulation at over 340k) and 18 online sites. Boyd has been involved with many chambers and state and national press associations and loves networking with other business owners. He helps people put together marketing plans which include using social and other digital media for their companies. Boyd has written both business (6) and fictional (4) books. One of his business books is all about marketing, that he updates each year (because the market changes every year). He seems to always be writing and training others. He teaches webinars/seminars/workshops about social and digital media all the time and loves meeting new people that want help with getting their marketing going. He currently runs the Business Success Conference, a yearly business conference that is online and has attendees from all over the world.


Dano Ybarra


When Steve Jobs was asked to reinvent Apple, he tapped Dano Ybarra on the shoulder to help. Dano presented the plan to launch the now $60B per year Apple stores. An entrepreneur at heart, Dano has launched businesses in 15 countries worldwide and is an expert in starting and growing business both domestically and internationally. His experience spans various fields, including general +management, marketing, sales, product management, P&L oversight, strategic business development, M&A, and operations.

November 4th, 2021

11:30 AM - 1:30 PM

Innovation Hub
431 E Main St.
Vernal, UT

Register today