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Digital and Social Media Marketing Demystified

Essential Digital and Social Media Marketing For Manufacturers

This two-day, in-person workshop will unlock strategies to getting more prospects, building your brand in the marketplace, attracting the BEST talent, and teach you how to engage and retain your current customers. You won’t want to miss this one!

Workshop Outcomes:

  • Know how to attract more ready-to-sign-up prospects
  • Understand how to write your own Unique Value Proposition and then turn it into a Unique Sales Position – You’re prospects will have aha moments of why they need to use you
  • How does a website and landing pages help you attract more prospects?
  • Take the mystery out of social media and make it so it doesn’t take hours to attract qualified customers
  • Learn to manage social media in-house efficiently or how to outsource it affordably
  • Build an effective and profitable long-term email marketing list and plan that will keep current customers and attract more prospects
  • Make smarter decisions using the Cost Per Acquisition, Return On Investment, and Return on Opportunity
  • How to take full advantage or trade shows and open houses to find the perfect opportunities

Special bonus: The Learn to Master Your Social Media course is designed to train you and help you discover the right way to post, engage, offer, and build your business with social media.
This is a step-by-step program that each week will have a 30-minute training and I’ll give you what you need to do for the rest of the week – 13 weeks of training that helps you control your destiny.


Boyd Peterson

CEO of BP Media | Best Selling Author, Trainer, Speaker & Certified Marketing Coach

Boyd Petersen has been involved with business since he started selling greeting cards door to door when he was a Boy Scout. With an education in marketing, Boyd has owned several businesses over the years. Most of those businesses involved advertising and marketing his products and services. In 1998, Boyd and his wife Linda purchased the South Valley Journal, a community newspaper in the Salt Lake Valley. The Valley Journals, as they were known when he sold them in 2014, grew to 14 community newspapers (circulation at over 340k) and 18 online sites. Boyd has been involved with many chambers and state and national press associations and loves networking with other business owners. He helps people put together marketing plans which include using social and other digital media for their companies. Boyd has written both business (6) and fictional (4) books. One of his business books is all about marketing, that he updates each year (because the market changes every year). He seems to always be writing and training others. He teaches webinars/seminars/workshops about social and digital media all the time and loves meeting new people that want help with getting their marketing going. He currently runs the Business Success Conference, a yearly business conference that is online and has attendees from all over the world.


October 20th & 21st, 2021

9am - 4pm Both Days
Face-to-Face: $1000, Virtual: $795
Lunch will be provided

iMpact Utah
380 Technology Court, Suite 200
Lindon, UT 84042

Register today