Business Essentials Training (BET)

The "Essential Tools" for business success

Are You…

  • In need of a “business turn around”?
  • A 15-year “start-up”?
  • Heading a new division in your company?

Lasting Results

This workshop is designed for entrepreneurs, start-ups, 15 year start-ups, and companies needing a significant turnaround. The workshop is a multi-month program that produces an ACTION PLAN. The Action Plan includes deep dives, tools, direction and resources that address Marketing, Sales, Finance, Leadership, Operations, and Legal challenges every company faces.

Specifically For

  • Owners
  • Senior Managers
  • Division Leaders

BET is Designed Specifically For You

In this two-day, hands-on workshop, you will learn how to produce, repeatable, scalable, lasting Results. The workshop will provide the cogent set of skills and tools necessary to successfully manage and grow your enterprises. BET address marketing, sales, finance, leadership, operations, and legal frameworks that will give your company the engaged lift it needs to improve and succeed.

BET is composed of 7 learning modules. Modules 1 through 3 develops the skills, tools, and other resources that are used daily, weekly, and monthly. Modules 4 through 7 provide resources to help avoid and put out the periodic fires every business owner will eventually face.

  • Marketing: A Strategic Plan
  • Sales: A Methodology For Growth
  • Financial Analysis: Spreadsheet Analysis
  • Brand Vision: Showcase Your Solution
  • Operations: Continuous Improvement Methods
  • Funding: Access To The Least Expensive Capital
  • Legal: Defend Your Ground
View All Training Modules

Win Jeanfreau

Executive Director

As Executive Director of iMpact Utah, Winthrop (Win) Jeanfreau helps executives grow and scale their businesses through continuous improvement, revenue growth and effective leadership. A serial entrepreneur, Win built the world’s fastest-growing Shred-It franchise in Portland, Oregon, and founded, grew and sold an e-commerce audio business, among others. Since moving to Utah, Win has focused on growing the state’s economy as the Director of Executive Education at Utah Valley University, as the Director of the Utah Valley Business Resource Center, and now through iMpact Utah. Win holds an MBA from the University of Oregon and a bachelor’s degree in Organizational Communications from the University of Utah. Though his most valuable education has come from building and operating companies in diverse industries.
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